NBCU’s Coverage Expands To Olympic Proportions

[Multichannel News]

In past summers, when the Olympic Games hit television airwaves, die-hard fans of niche sports like archery or fencing were usually left out in the cold. Such so-called “minor” Olympic sports had trouble delivering audiences large enough to justify airtime. But in a radical shift reflecting a more technologically savvy era, fans of all 35 Olympic sports will be able to view their favorite events at the upcoming Beijing Games

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