http://www.broadcastingcable.com/index.asp?layout=nocclamp&doc_id=1340006473
Up Next for HD? Syndication
One of the side topics at the NATPE conference, which ends today, has been HDTV, as syndicators and program producers look to increase the value of their properties. And for local stations itching to get local HD ad dollars HD syndication is a must.
"It's got to happen," says Del Parks, VP of engineering and operations, Sinclair Broadcast Group. "Local stations realize how necessary HD is to get HD to take off for advertisers and there is no question that syndicated HD is coming."
Syndication content providers are getting ready as well. Sony Pictures, for example, will produce Jeopardy and Wheel of Fortune in high-definition for the 2006 fall season. And other syndicated programs, like CSI, Everyone Loves Raymond, and E.R. are also available in HD (in fact, Warner Bros. began converting E.R. episodes to HD as far back as 1998 for HD broadcasts in Japan). And as some of the stations that are home to certain syndicated shows make the move to HD, other shows, like Live with Regis and Kelly which is shot at WABC New York, are bound to follow.
All of that content in HD bodes well for TV stations that have been waiting to fill their non-prime time programming slots with HD programming. The big challenge then becomes distribution.. TV stations across the country receive syndicated content via file transfers. Moving HD content introduces bandwidth challenges. Providers of those delivery services, like Pathfire, are currently clearing some of those technical hurdles.
http://www.pathfire.com
Up Next for HD? Syndication
One of the side topics at the NATPE conference, which ends today, has been HDTV, as syndicators and program producers look to increase the value of their properties. And for local stations itching to get local HD ad dollars HD syndication is a must.
"It's got to happen," says Del Parks, VP of engineering and operations, Sinclair Broadcast Group. "Local stations realize how necessary HD is to get HD to take off for advertisers and there is no question that syndicated HD is coming."
Syndication content providers are getting ready as well. Sony Pictures, for example, will produce Jeopardy and Wheel of Fortune in high-definition for the 2006 fall season. And other syndicated programs, like CSI, Everyone Loves Raymond, and E.R. are also available in HD (in fact, Warner Bros. began converting E.R. episodes to HD as far back as 1998 for HD broadcasts in Japan). And as some of the stations that are home to certain syndicated shows make the move to HD, other shows, like Live with Regis and Kelly which is shot at WABC New York, are bound to follow.
All of that content in HD bodes well for TV stations that have been waiting to fill their non-prime time programming slots with HD programming. The big challenge then becomes distribution.. TV stations across the country receive syndicated content via file transfers. Moving HD content introduces bandwidth challenges. Providers of those delivery services, like Pathfire, are currently clearing some of those technical hurdles.
http://www.pathfire.com
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