OnScreen Media Summit: Branded Content's Risks and Rewards

[Multichannel News]

New York—Even in a recession, branded entertainment can offer advertisers new opportunities and greater return on investment—if they are willing to work closely with content creators and relinquish a bit of control.img src="http://feeds.feedburner.com/~r/MultichannelBreakingNews/~4/473012054" height="1" width="1"/

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