PR: High Definition Power Line Communication (HD-PLC) Pavilion To Debut At CES 2007

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High Definition Power Line Communication (HD-PLC) Pavilion To Debut At CES 2007

HD-PLC Pavilion Demonstrates High-Speed Home Networking
Over Existing Home Wiring

LAS VEGAS, NV (January 7, 2007) – Matsushita Electric Industrial Co. Ltd. and Panasonic Communications Co. Ltd., is hosting a special pavilion here at CES to demonstrate high-speed Power Line Communication at the Sands Expo and Convention Center, booth #71209. Products from other companies that utilize HD-PLC technology will also be exhibited in the pavilion. CES is held in Las Vegas January 8 - 11, 2007.

Demand recently has grown for home networking that can support high quality and high performance applications. HD-PLC technology fulfills these demands without requiring any new wiring to be installed in the home. HD-PLC supports multiple simultaneous high-quality and timing-critical streams (e.g., HDTV and VoIP) over existing home power lines. HD-PLC’s 190 Mbps* data transmission capability is nearly four times that of current wireless home networks.

The HD-PLC pavilion will have CE and home networking application demonstrations on display, such as simultaneous transmission of high-definition video and audio, media player streaming, and security video from network cameras. On the launch of the HD-PLC Pavilion, Eiji Kobayashi, Director of Panasonic's PLC business project, stated, “Our goal is to help customers fully understand the benefits of HD-PLC technology and allow them to see firsthand how easy it is to create a home broadband network without installing additional wires.”

Also in the pavilion, CEPCA (the Consumer Electronics Power Line Communication Alliance) and its member companies are dedicated to collaborating on the common goal of promoting coexistence among powerline communications specifications. Details on HD-PLC and CEPCA can be obtained from two dedicated web sites:

PLC website - http://hd-plc.org

CEPCA website - http://www.cepca.org

Panasonic launched retail sale of its branded PLC adaptors in March 2006 and is now also supplying module samples for trial evaluation of HD-PLC for deployment by other companies. Today, Panasonic has also announced availability for OEM samples of a new compact HD-PLC module for evaluation by electronics manufacturers. Using Panasonic's own technology for embedding passive and active components into the substrate, the MMDPMS150 series module uses 40 percent less space than conventional modules with similar functionality. As this compact module already incorporates analog components such as noise reduction filters, manufacturers can easily develop products with high-speed PLC functionality.

*This is the theoretical maximum data transmission speed of the “HD-PLC” specifications. Actual data rates are 70Mbps for UDP (measured using SmartBits(R) network performance analyzer) and 42 Mbps for TCP data transmission (achieved on Linux-based FTP server).


About CEPCA
The CE (Consumer Electronics) Power Line Communication Alliance was established in May 2005 as a U.S. non-profit organization promoting the general use and continuous spread of PLC for CE devices. The Alliance is seeking to establish standards that enable coexistence of PLC between different technologies and serve as common and open specifications for manufacturers and IT enterprises. Its seventeen member companies are Hitachi, Matsushita, Mitsubishi Electric, Pioneer, Sony, Toshiba, Yamaha, Advanced Communications Networks SA, Analog Devices, CURRENT Technologies, Delta, Mitsubishi Materials, Philips, Sanyo, ST&T, SiConnect, Xeline.

About Panasonic
Best known by its products sold under the Panasonic brand name, Matsushita Electric Industrial Co., Ltd. is a worldwide leader in the development and manufacture of electronic products for a wide range of consumer, business, and industrial needs. Based in Osaka, Japan, the company recorded consolidated net sales of US$76.02 billion for the year ended March 31, 2006. The company's shares are listed on the Tokyo, Osaka, Nagoya and New York (NYSE:MC) stock exchanges. For more information on the company and the Panasonic brand, visit the company's website at http://panasonic.net/.
 
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