Showtime to rebrand one of its multiplex channel Showcase as Sho*BET. It will feature scripted series from BET and Showtime. I don't really see the point of this? Is this not basically what BET Her is already? It's hardly premium just seems recycling more content?
Showtime Showcase To Be Rebranded As SHO*BET In Summer
ViacomCBS is to rebrand Showtime sister network Showcase as SHO*BET this summer.
www.google.com