Time Warner rebrands business service (1 Viewer)

cablewithaview

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Apr 18, 2005
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Looking to renew its focus on the lucrative business communications market, Time Warner Cable Inc. Thursday dropped the Road Runner name from its business and government communications brand.

The Internet service formerly known as Road Runner Business Class will be renamed a more business-like Time Warner Cable Business Class.

The new name capitalizes on the strength of the Time Warner Cable brand, says Ken Fitzpatrick, senior vice president of Time Warner Cable Business Class, and will be focused exclusively on business and government communications.

Time Warner Cable is a subsidiary of New York-based Time Warner Inc. (NYSE: TWX).

http://www.bizjournals.com/sanantonio/stories/2006/04/03/daily29.html?from_rss=1
 

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