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[QUOTE="Sean Mota, post: 44840, member: 86"]
[url=http://www.adweek.com/aw/national/article_display.jsp?vnu_content_id=1000473310]Source[/url]

Shops 
March 26, 2004 
By Andrew McMains

NEW YORK Cablevision Systems has contacted agencies about advertising and direct marketing duties for its Voom high-definition TV offering, sources said. Estimated billings are $50 million.

The incumbents are Interpublic Group's Lowe (advertising) and The Sloan Group (direct), both in New York. Those shops won the business in a review less than a year ago.

Search consultancy Matchworks has issued RFPs on Cablevision's behalf, according to sources. The New York-based consultancy referred calls to the Jericho, N.Y. client, which could not immediately be reached.

Lowe and Sloan were part of an eight-agency IPG team from that won consolidated marketing services duties on the brand in May 2003. At the time, IPG bested teams from WPP Group (led by J. Walter Thompson) and Omnicom Group (led by TBWA\Chiat\Day).

It is unclear whether the incumbents will participate in the process. Lowe and Sloan could not immediately be reached.
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