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VOOM Estimated ad campaign is $50 million
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[QUOTE="Sean Mota, post: 45611, member: 86"] [url=http://www.nytimes.com/2004/03/29/business/media/29adde.html]Source - need subscription[/url] Accounts Lowe & Partners Worldwide, New York, resigned its part of the Voom high-definition satellite-television account, which the Cablevision Systems Corporation, Bethpage, N.Y., awarded in May to Lowe and other agencies owned by the Interpublic Group of Companies. Lowe said it resigned its brand advertising assignment because Cablevision decided to use other ways to acquire subscribers for the new Voom service. Cablevision is continuing to work with the other Interpublic agencies, which include Draft, Chicago, for direct marketing, and R/GA, New York, for interactive marketing. [/QUOTE]
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VOOM Estimated ad campaign is $50 million
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