With the annual ~$5 monthly package increases every year that is often greater than the rate of inflation or some of our paycheck raises I imagine many are wondering why they can't get a-la-carte, i.e. pay for only the individual channels you want. I started thinking the other day how ESPN has really trended downward with content yet their subscriber fees lead the pack. I don't watch many stations that I am paying a fee each month. I am effectively subsidizing poor ratings and floating their network like a welfare recipient. So, what really is keeping a-la-carte from becoming a reality given the high costs of the package programming and that the consumer is forced to pay for many useless networks they could care less about? Wouldn't this also level the playing field with the OTA channels and the decided disadvantage they are at for subscriber fees?