Why don't Adult Swim/ Nick@Nite have their own channels? (1 Viewer)

zeebre12

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Feb 25, 2015
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Why don't Adult Swim and Nick@Nite have their own separate channel? Like in the UK/Australia, in the UK a kids channel is on during the day and then the more adult channel is on in the evening. They have separate channel numbers and are not 24/7 channels, same in Australia. Is seems weird that these more adult orientated programs are basically on kid specific channels. Why can't they do what they do in the UK/Australia, surely having different numbers cant be that difficult?
 
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DishSubLA

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Apr 9, 2006
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Viacom probably feels there is a sufficient lack of content or lack of value to have these as attractive stand-alone channels that would appeal to MVPD's, and it is always a fight to get new channels with little or old content onto an MVPD. These channels overnight content may not be worth the fight in Viacom's opinion. Also, if they were stand-alone channel, that would likely require purchase of additional content (just old repeat shows most likely) that drive up the cost of offering these as stand-alone.

Further, the daytime scheduling of the content on these channels (already on almost all MVPD's at lower subscription levels) can be used as lead-ins to the overnight content and may result in greater viewership (making more money) than if these overnight content channels were left to draw viewers on their own 24/7, especially with content that has been proven to be, especially Adult Swim, niche programming and profitable overnight, but perhaps not so in other far more competitive hours and not necessarily mass appealing, at least here in the US where we have far TOO MANY channels as it is, and most not worth a $1 to watch and pay for.

Because both of these channels daytime content was and still is aimed at children and teens, that audience is nearly completely lost during the overnight hours, or, in other words, advertisers aren't going to spend a lot of money to reach an audience who are sent to bedtime and asleep overnight. So, how to make money on kids programming overnight? Offer programming for adults who are awake during those hours. Now that makes money.

In the case of Disney's channels aimed at kids, Disney too has a dearth of advertisers overnight, but offering adult oriented content during overnight hours would hurt the Disney brand. So, instead, Disney airs repeats of its older TV series, and although Disney channels, too, have a dearth of advertisers overnight, Disney uses the commercial breaks to exclusively promote Disney products such as its other TV programming, coming movies from one of its studios (lots of Star Wars movie promos, too), stage musicals including stage presentations on tour, its theme parks, and ship cruise properties, often leveraging its Disney Channel and XD talent (popular young actors and performers on its Disney owned TV shows) who promote and participate in the stage shows or its ship cruise events. In other words, Disney being that largest diversified media monster company (Comcast the largest media company by revenue) has LOTS of properties that it can advertise as "cross promotions" and Disney loves advertising itself and printing money, in fact, Disney "cross promotion" is abundant outside of late night, but not necessarily exclusive as it is overnight. By early morning of 6AM eastern, the animated programming aimed at very young children airs until the later hours when its more profitable programming aimed at older children and adolescents airs well into the late night.

That was more than I thought I would write.
 
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TNGTony

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Sep 7, 2003
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I'm trying to remember WAAAAYYYY back to the beginning of the cable channel explosion in the very early 80s... Nickelodeon (commercial free at the time) went off the air at 7pm. The transponder space was used for something else after 7. Later, they came up with a "different" channel, "Nick at Nite" which used the same transponder, but for all intents and purposes, was a completely different channel. "Nick at Nite's TV Land" was the separate channel that came later as Nickelodeon started to encroach beyond it's 7pm time slot with more "tween" programming.
The same thing was happening with other channels too. I think TLC (when it was a learning channel owned by an actual educational organization, and was commercial free) also shared transponder space with another service. CBS Cable, a commercial free fine arts channel which lasted only a couple of years was only on the air from about 8pm to midnight at first.
 
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DishSubLA

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I just want Scrubs and Sabrina to be aired by someone again. I have an urge to watch both currently

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That would be the Sabrina at home with the aunts years, not the awful college dorm years when they switched to the old WB. :).
 

reddice

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Mar 13, 2004
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Why don't Adult Swim and Nick@Nite have their own separate channel? Like in the UK/Australia, in the UK a kids channel is on during the day and then the more adult channel is on in the evening. They have separate channel numbers and are not 24/7 channels, same in Australia. Is seems weird that these more adult orientated programs are basically on kid specific channels. Why can't they do what they do in the UK/Australia, surely having different numbers cant be that difficult?
They can do that with Sling, Vue and soon DirecTV now. Sling has CN in the kids section but when it because that horrible AS it is still in the kids section. Separate AS to the entertainment section is not hard.
 

Willh699

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May 20, 2009
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They can do that with Sling, Vue and soon DirecTV now. Sling has CN in the kids section but when it because that horrible AS it is still in the kids section. Separate AS to the entertainment section is not hard.
Do i have to remind you that Adult Swim isn't a full fledged network but a long block of Adult friendly shows that is recognized as a network by ratings only.

Giving a half a day subnetwork a separate channel on Sling TV would mean that Time Warner/Turner would have to blow a cable network up to launch a 24/7 version of Adult Swim and a 24/7 version of Cartoon Network.
 
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