To be viable, think it would have to be in the Ku band, to get the benefits of OTARD.
Imagine, advertiser supported television, what a concept. (but isn't their too many commercials, already, even with a sub?)
BBC sold out to the 'boys club' as did some nearby schools sold (y)our choice of soda they have available at their facilities.
(local university sold out to Coke, and just recently a HS sold out to Pepsi, for 'exclusive rights' for their products)