ABC Family to change name to "#Freeform"

[jegrant]

I'm not convinced that this is a great idea, but I look forward to Pat Robertson and his friends at the 700 Club complaining about it.

http://www.multichannel.com/news/content/abc-family-change-name-freeform/394334

 

[Scott Greczkowski]

I hope the keep the 25 Days of Christmas.

 

[jegrant]

Sounds like they will, at least this year:
http://deadline.com/2015/10/abc-family-freeform-new-name-1201567915/

ABC Family plans to use some of its top franchises, including flagship drama Pretty Little Liars and the popular 25 Days of Christmas holiday event, to promote the new branding.​

 

[Peter Parker]

It used to be Pat's channel once upon a time

 

[Drucifer]

As far I am concern, this naming thing is strictly bull.

Not to pick on ABC, but as they are first in the alphabet soup, I would be happy with ABC-1, ABC-2, ABC-3, etc. Instead all these obvious marketing ploys to put a new dress on an old nag.

 

[MikeD-C05]

Why does the name "Freeform" conjure up some new feminine hygiene product like Always or tampax?
Picture it- a woman in an all white outfit, pop music playing in the back ground, she is skipping and jumping and doing random sprints and the announcer says:

"You too can have freeform in your daily life!"

 

[jayn_j]

My definition of freeform is "without defined shape or substance" Doesn't sound like something I would put on a favorites list.

 

[satjay]

I hope the keep the 25 Days of Christmas.

It's a great tradition

 

[osu1991]

another in a line of stupid name changes.

25 Days of Christmas is the only time I add it back to the favorites list

 

[EarDemon]

Another idiotic attempt to rebrand and appeal to a new audience. I swear if these companies spent half the time, effort and money on useless marketing and focus on improving products/services we'd all be better off. A few years ago our local trash rag that has had declining readership for years, The Buffalo News, came out with a new marketing campaign that was plastered all of the area. 'We're your ori6inal txt msg'. Like that isn't blatantly obvious who they are trying to target. Focusing on improving for those who still find things relevant, not marketing to people who don't care.

 

[whitewolf8214]

What a dumbarse name for a station!! imo