i don’t think it’s cutting cord. i think it’s cutting sat tv. i know 20 people that have jumped from dtv this past year and went with comrap or verizon. i would believe that having speedy internet for things like apple tv amazon tv or the free bandwidth for kids phone is the cause. satellite can’t offer that.
most of the people i know find it to troublesome to use just the internet for there tv. but they seem to enjoy a all in one price for net and tv.
i called d last week before resigning with v fios, d still could not offer the amount of channels + internet speed that v fios is offering. and so far knock on wood v fios customer service is just as good as i had with dirc.
The first issue is being able to provide affordable internet service. Unless At&T is your primary internet provider in the area, the need for cheap, fast internet is more important than television service.
So if Comcast, Spectrum or Fios Is available many customers will get a better deal going with a bundle to save money.
Second of all, then you got the cord cutters who can go with streaming options due to the fact they can get decent internet.
Finally Directv is hurting themselves with the way they price their service.
They need to go to a 2 year price guarantee. People dislike agreements, but what kills the deal is when you say it’s $35 for the first year and it goes to $74 in the second year of the agreement.
People dislike the fact they are stuck in a 2 year agreement and have to pay full price the second year.
With Spectrum it’s no contract, and on Comcast the customer gets the promo rate in most cases for the entire term of the 1 or 2 year agreement.
Add to the fact with Directv they require customers to pass a credit check and have a credit card, and you must have a line of site, they loose a lot of potential customers right off the bat.
To be honest At&T seems more interested in selling their existing wireless and internet customers Directv in AT&T areas then they do about getting a tv only customer.
They have the infrastructure to steam roll over dish, but they are not taking advantage of the situation.