DirecTV to Launch Significantly Viewed DMA service
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I am not sure that it hasn't passed, but that they are all still fighting, complaining, wrangling over it. Scott, Longhorn or one of those real experts might be able to clarify that part.
from: www.skyreport.com March 20, 2006
DBS Targets Significantly-Viewed Regs
Last week, the nation's top satellite TV services took their complaints about rules governing DBS delivery of significantly-viewed stations to the Portals, saying the regulations are too restrictive for their offering of the out-of-market channels.
Satellite TV gained the ability of selling significantly-viewed stations, in which they can offer local TV signals from a neighboring market, in the Satellite Home Viewer Extension and Reauthorization Act (SHVERA). In joint comments filed at the Federal Communications Commission last week, DirecTV and EchoStar said they have significantly-viewed stations for a limited number of markets.
"This shortfall ... is not due to lack of consumer demand for significantly-viewed signals. Rather, it is largely attributable to the commission's overly restrictive interpretations of SHVERA's requirements in this proceeding, which have deterred DirecTV and EchoStar from offering significantly-viewed signals to subscribers and continue to deprive consumers of an important benefit conferred by Congress," the companies said in their filing.
Also the companies said broadcasters have failed to refute any of their arguments on the FCC's interpretation of the equivalent bandwidth requirement tied to delivery of significantly-viewed stations. The companies said the requirement is both technically unfeasible and contrary to language contained in SHVERA.
DirecTV and EchoStar also asked the FCC to grant their petition for reconsideration of current significantly-viewed rules.
DBS Targets Significantly-Viewed Regs
Last week, the nation's top satellite TV services took their complaints about rules governing DBS delivery of significantly-viewed stations to the Portals, saying the regulations are too restrictive for their offering of the out-of-market channels.
Satellite TV gained the ability of selling significantly-viewed stations, in which they can offer local TV signals from a neighboring market, in the Satellite Home Viewer Extension and Reauthorization Act (SHVERA). In joint comments filed at the Federal Communications Commission last week, DirecTV and EchoStar said they have significantly-viewed stations for a limited number of markets.
"This shortfall ... is not due to lack of consumer demand for significantly-viewed signals. Rather, it is largely attributable to the commission's overly restrictive interpretations of SHVERA's requirements in this proceeding, which have deterred DirecTV and EchoStar from offering significantly-viewed signals to subscribers and continue to deprive consumers of an important benefit conferred by Congress," the companies said in their filing.
Also the companies said broadcasters have failed to refute any of their arguments on the FCC's interpretation of the equivalent bandwidth requirement tied to delivery of significantly-viewed stations. The companies said the requirement is both technically unfeasible and contrary to language contained in SHVERA.
DirecTV and EchoStar also asked the FCC to grant their petition for reconsideration of current significantly-viewed rules.
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