DIRECTV unlikely to keep NFL Sunday Ticket

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Lots of issues here:

- “Black Friday” isn’t even legally a holiday, at least to the federal government. Lots of companies, and a few states, give it off, and many (most?) people just take it off, but it isn’t a holiday.

- It is legally outside the “no NFL on Fridays” deal they made way back in 1960, but just so. A lot of states have playoffs in that slot.

- This is yet another encroachment on a college space.

- The ratings, which are already collapsing for TNF, will be the worst of the year. It will probably be a crap game, and, with lots of people traveling, many to parents who still watch linear TV only, many will pass.

The whole thing seems like an answer to a question nobody asked.
 
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Lots of issues here:

- “Black Friday” isn’t even legally a holiday, at least to the federal government. Lots of companies, and a few states, give it off, and many (most?) people just take it off, but it isn’t a holiday.

- It is legally outside the “no NFL on Fridays” deal they made way back in 1960, but just so. A lot of states have playoffs in that slot.

- This is yet another encroachment on a college space.

- The ratings, which are already collapsing for TNF, will be the worst of the year. It will probably be a crap game, and, with lots of people traveling, many to parents who still watch linear TV only, many will pass.

The whole thing seems like an answer to a question nobody asked.

This is a comically weak list of "issues" lol.
 
And last week’s TNF comes in at 3.87. Contrasted to 7.30, almost half of last year (the game quality was comparable, as was market size, etc.)

It is just not ready for prime time.
 
does that count the local OTA views?
I'd expect so, but the article says no. So probably add another half million? There is an asterisk on the stats.
article said:
Thursday marked the first time this season that TNF aired opposite an MLB Postseason or NBA regular season game.
Add to that the issue of the opponents, and that is that really.

This is also of interest.
article said:
Younger viewers continue to make up a larger share of the Amazon audience than of the other NFL broadcasters. TNF this week averaged a higher rating in 18-34 (2.7) than last Sunday’s early doubleheader window on CBS (2.6) despite averaging little more than half the CBS audience of 13.45 million. The median age for Thursday’s game was 45, the lowest of any NFL game this season.
SamCdbs is missing the significance of maintaining the younger viewers and reestablishing access to them. The move to streaming is kind of like the move to the horseless carriage.
 
I'd expect so, but the article says no. So probably add another half million? There is an asterisk on the stats.

Add to that the issue of the opponents, and that is that really.

This is also of interest.

SamCdbs is missing the significance of maintaining the younger viewers and reestablishing access to them. The move to streaming is kind of like the move to the horseless carriage.
You mean the move from classic coke to new coke
 
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SamCdbs is missing the significance of maintaining the younger viewers and reestablishing access to them. The move to streaming is kind of like the move to the horseless carriage.
This, I think, is the main reason that the NFL wanted DTC streaming included in its new round of carriage contracts and why they want NFLST to shift to streaming as well. You have to go where the consumers are and if the NFL wants a future, it has to court younger viewers. And those viewers are mainly on streaming, not traditional TV.
 
You mean the move from classic coke to new coke
No, both are different formulas of sodas. In the NFL ST case, it is the same product, we are looking at different technologies to distribute a product. And right now, even ATSC 3.0 doesn't have that ability due to a lack of bandwidth. 5G, 6G and Fiber provide access to any 4K stream desired. That exists today.

The newer generations have already selected streaming over conventional cable/sat. That cow has left the barn a while ago. Which is why we are surprised you hadn't noticed.
 
The ratings include the OTA stations.

Anyway, since everyone is so sure that someday, oh someday, they are going to sell you all that linear goodness is you just hold your breath long enough, what difference does it make? You can already get CBS and NBC games, sort of, on pay internet. I very much doubt there is some millennial who cannot figure out how to watch the NFL on Sundays.

No, the points here are two. One is that about half the people who used to watch TNF no longer do, or perhaps no longer can. Yes, the lost customers tend to be older, but, its not like the streaming is bringing in NEW young customers, it is just losing younger viewers (4.8M last year, only 4.2M this year in the “key demographic”) at a slower pace than overall. 600K LESS viewers in the “key demographic”.

The other is that the NFL has totally outsmarted Amazon. Millions for a package that, not that many people are watching, and I have seen no numbers yet, but this isn’t causing people to pick up Prime.

The long delay in ST announcement is the market digesting just how unprofitable the package will be.
 
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This, I think, is the main reason that the NFL wanted DTC streaming included in its new round of carriage contracts and why they want NFLST to shift to streaming as well. You have to go where the consumers are and if the NFL wants a future, it has to court younger viewers. And those viewers are mainly on streaming, not traditional TV.
Its not working
 
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No, both are different formulas of sodas. In the NFL ST case, it is the same product, we are looking at different technologies to distribute a product. And right now, even ATSC 3.0 doesn't have that ability due to a lack of bandwidth. 5G, 6G and Fiber provide access to any 4K stream desired. That exists today.

The newer generations have already selected streaming over conventional cable/sat. That cow has left the barn a while ago. Which is why we are surprised you hadn't noticed.
So cable and streaming are not just formulas of tv?... better think that thru again
 
And last week’s TNF comes in at 3.87. Contrasted to 7.30, almost half of last year (the game quality was comparable, as was market size, etc.)

It is just not ready for prime time.
Put Chiefs Bills on Thursday and it gets huge ratings.
 
I very much doubt there is some millennial who cannot figure out how to watch the NFL on Sundays.
They have figured it out, Paramount+, Peacock and a Antenna for Fox ( maybe NBC and CBS also).

All those they ( younger folks) would rather have and use instead of a Traditional Provider.

By the way, watched the first half of the Lions game on Paramount+, looked great in 1080P and in Dolby Digital+ sound.
No, the points here are two. One is that about half the people who used to watch TNF no longer do, or perhaps no longer can. Yes, the lost customers tend to be older, but, its not like the streaming is bringing in NEW young customers, it is just losing younger viewers (4.8M last year, only 4.2M this year in the “key demographic”) at a slower pace than overall. 600K LESS viewers in the “key demographic”.
Older folks need to figure out how to work the Internet for TV, because that is where the future is going.

By the way, they are already saying 3rd Quarter is going to be another disaster for Traditional Providers, predicting a loss of 2.5 million subscribers, that is a gain of roughly 500,000 from 2nd quarter.

Verizon reported first, loss of 95,000 video subs, last year a total of 221,000, this year already at 259,000.
The other is that the NFL has totally outsmarted Amazon. Millions for a package that, not that many people are watching, and I have seen no numbers yet, but this isn’t causing people to pick up Prime.
The vast majority of Households already have Prime and Thursday Night Football fits in as far as what Amazon pays for content.

For example, Lord of the Rings first season costs $465 Million a episode, only 8 episodes, this is roughly $58 million a episode.

Amazon gets 15 Games, so divide by a Billion, $66 million a game, so $8 million more, then they get Advertising money back, how much I have no idea.
The long delay in ST announcement is the market digesting just how unprofitable the package will be.
Well, then if true, Amazon or Apple will get a better deal because DirecTV did not even bid on it.
 
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They have figured it out, Paramount+, Peacock and a Antenna for Fox ( maybe NBC and CBS also).

All those they ( younger folks) would rather have and use instead of a Traditional Provider.

By the way, watched the first half of the Lions game on Paramount+, looked great in 1080P and in Dolby Digital+ sound.

Older folks need to figure out how to work the Internet for TV, because that is where the future is going.

By the way, there are already saying 3rd Quarter is going to be another disaster for Traditional Providers, predicting a loss of 2.5 million subscribers, that is a gain of roughly 500,000 from 2nd quarter.

Verizon reported first, loss of 95,000 video subs, last year a total of 221,000, this year already at 259,000.

The vast majority of Households already have Prime and Thursday Night Football fits in as far as what Amazon pays for content.

For example, Lord of the Rings first season costs $465 Million a episode, only 8 episodes, this is roughly $58 million a episode.

Amazon gets 15 Games, so divide by a Billion, $66 million a game, so $8 million more, then they get Advertising money back, how much I have no idea.

Well, then if true, Amazon or Apple will get a better deal because DirecTV did not even bid on it.
Its just a shame nobody is watching TNF
 
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