This is clearly NOT about the stores or that type of Brick and Mortar distribution system.
I would guess it is about the Brand (says as much in the statement) and perhaps about inheriting distribution agreements.
However, many distribution agreements do not survive a change in ownership, so that may be of limited value. But that may not matter. I have been wondering about the nature of Dish's agreements with content providers. Why are Fox, Discovery, et. al. suing other providers for making content available on iPads and not suing Dish for essentially the same thing?
Whether the Brand is worth the money depends on what they do with it. I would guess that they might be rebranding Dishonline to Blockbuster, or they could make Blockbuster the brand name for Sling entertainment offerings. Or both.
So if Dish is able to legally redistribute content on Sling and Dishonline, wouldn't it be better to expand that and rebrand it as Blockbuster to non-subscribers? Make Blockbuster the name for some IPTV entertainment service separate from Dish.
There are all kinds of things like that. The name Blockbuster would be handy to have in a fight where the main enemy is apparently Netflix.
On balance, probably a reasonable investment. It's rare that such a well-known name becomes available.
I would guess it is about the Brand (says as much in the statement) and perhaps about inheriting distribution agreements.
However, many distribution agreements do not survive a change in ownership, so that may be of limited value. But that may not matter. I have been wondering about the nature of Dish's agreements with content providers. Why are Fox, Discovery, et. al. suing other providers for making content available on iPads and not suing Dish for essentially the same thing?
Whether the Brand is worth the money depends on what they do with it. I would guess that they might be rebranding Dishonline to Blockbuster, or they could make Blockbuster the brand name for Sling entertainment offerings. Or both.
So if Dish is able to legally redistribute content on Sling and Dishonline, wouldn't it be better to expand that and rebrand it as Blockbuster to non-subscribers? Make Blockbuster the name for some IPTV entertainment service separate from Dish.
There are all kinds of things like that. The name Blockbuster would be handy to have in a fight where the main enemy is apparently Netflix.
On balance, probably a reasonable investment. It's rare that such a well-known name becomes available.