Yea, okay... disable the feature. Then what happens is that their customers choices for recording channels goes from 6 to 3. Now, you go from getting your programming guaranteed to be on viewers DVRs to them choosing to maybe not record your network that evening.
Then there's the fact that Auto-Hop doesn't kick in until early morning after the time that is most important to them for ratings, the Live+Same Night numbers, has elapsed. The difference in the amount of money between that time and the "+7Days" time frame are huge. What they are doing is cutting into their own ratings!
And really lets be frank, the Neilson ratings system as it is right now is the biggest farce there is. They don't want to know exactly how many people are watching their shows. They would much rather throw in fuzzy math and estimate the number of household watch TV and sell their advertisers a number and get money for it. It doesn't have to be true. Really, how much real effect do the fraction of Dish subscribers that have Hoppers have? Absolutely none!