Free 411 Directory Assistance For The Mobile Masses

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BustAGroove

BustAGroove
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Mar 2, 2005
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Altadena, CA
I think it costs $1.99 per call for T-Mobile's Directory service and through my landline directory service. The landline directory service also tacks on extra fee to have them directly connect you to the number. I have 1000 monthly free T-Mobile minutes and usually end up using only 500 (at least lately), and am very hesitant to use directory assistance. I usually use Google Local or Yahoo Local from my phone's browser for directory assistance.

September 22, 2005 4:53 PM PDT

Demofall If you've ever been driving around, trying futilely to find a specific restaurant but refusing to call directory assistance on your cell phone because it's too expensive, the folks at Jingle Networks may have a solution.

Their new free 411 service called, appropriately enough, Free411, is, well, just that. It's designed to give consumers a way to avoid paying the fee wireless carriers charge for 411 access--as much as $3.49.

Unveiled Wednesday at the Demofall conference in Huntington Beach, Calif., Free411, which can be reached by calling 800-free-411, is an interesting utilization of a free service that requires users to bear with a bit of advertising before getting the goodies.

In this case, the service subjects callers to a 10-second ad before providing the requested number. But the idea is that the ad--which will likely be for a competitor of whoever's number the caller has asked for, and which will usually offer a discount from the competitor--will attract the caller enough to have their call directed to the competitor.

Jingle Networks gets its directory assistance data from the same sources as phone carriers, it says, so regardless of who ends up on the line after a caller requests a number, Jingle insists the number will be accurate. And it argues that ten seconds of advertising is a small price to pay for saving money each time someone wants a phone number.

According to Jingle, 92 percent of the $8 billion the carriers earn annually on directory assistance calls is profit. That's pretty good, when you think about it. But Jingle thinks that if everyone bands together, we can take a big chunk out of that pie. So, as one Demo attendee mused later, it seems like only a matter of time before Jingle is bought up by a carrier and put out of business.

Source

Here's a post from the TreoCentral Forum about their Free411 experiences.
 
Dang. When I saw the thread title, I thought it meant I could get a new Dish MPEG4 receiver because I live in Mobile county. :p
 
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