I think most people drop not only Dish but Direct, Comcast, etc....... because of the economy and not usually about the content of the service. Money is tight and alot of folks just can't afford the $100 or more the luxury costs. So, when a poster said new subs was down 90% from this time last year, look at where the economy is headed and there is your answer. People are switching to lower cost services to save money for their gas bill and not because Dish isn't providing enough HD or whatever. Most people don't care because if Dish has, I am not sure, 4 million subs only about 1-2% come here to complain. That means the other 98% either don't care or are satisfied with their service. There are only 117,000 members here on this site and if half, 55,000 are Dish subs and only half of them are always complaining then that means that 55,000 out of 4 million are having issues with Dish. Small, very small percentage. Yes, I also realize there are many more who don't come here to complain because they might not know of this site.