Paramount Next to Endorse Blu-ray?
The Financial Times says the studio is "poised" to do so.
By Swanni
Washington, D.C. (January 7, 2008) -- Paramount is "poised" to drop its exclusive support of HD DVD and back Blu-ray instead.
That's according to an article by The Financial Times.
Paramount announced last August that it would endorse HD DVD exclusively in the high-def DVD format war. The studio's agreement with the HD DVD group reportedly was set for 18 months.
However, the Financial Times reports that the agreement has a clause that would allow Paramount to drop its support of HD DVD if Warner Bros. backed Blu-ray.
Warner last Friday dropped its neutral stance in the war and announced it was supporting Blu-ray exclusively.
The newspaper cites "people familiar with the situation" in reporting the out clause.
If Paramount endorses Blu-ray, the move would leave HD DVD with only one major studio (Universal) while Blu-ray would have the support of six major studios. It would be difficult for HD DVD to continue with those odds.
Financial Times says it's not clear if DreamWorks, which has also endorsed HD DVD, has the same out clause as Paramount.
The Financial Times says the studio is "poised" to do so.
By Swanni
Washington, D.C. (January 7, 2008) -- Paramount is "poised" to drop its exclusive support of HD DVD and back Blu-ray instead.
That's according to an article by The Financial Times.
Paramount announced last August that it would endorse HD DVD exclusively in the high-def DVD format war. The studio's agreement with the HD DVD group reportedly was set for 18 months.
However, the Financial Times reports that the agreement has a clause that would allow Paramount to drop its support of HD DVD if Warner Bros. backed Blu-ray.
Warner last Friday dropped its neutral stance in the war and announced it was supporting Blu-ray exclusively.
The newspaper cites "people familiar with the situation" in reporting the out clause.
If Paramount endorses Blu-ray, the move would leave HD DVD with only one major studio (Universal) while Blu-ray would have the support of six major studios. It would be difficult for HD DVD to continue with those odds.
Financial Times says it's not clear if DreamWorks, which has also endorsed HD DVD, has the same out clause as Paramount.
lots of discussion on this already. 
