On top of the fact Amazon has become our GO TO store for just about everything, My Wife sprung for Prime on my Birthday. Spent the last few days watching S1 of Downton Abby. IMO, the PQ is THE BEST I've seen on my 60" Plasma (via Roku) aside from BD...and not by much. YES, only 720p for those who think it's inferior to 1080i (which I've never abided by). Prime has been an OUTSATNDING surprise, not only PQ, but content. In combo with the shipping advantage and quicker appearance of MANY current series, I don't know why anyone would want Netflix. FYI.