It wasn't as much the monthly charges for standalone services as much as it was for "integrated services".
I recall when the TiVo's for DirecTV came out that one had to write a check to both DirecTV for TV service and then TiVo for DVR service. Even that was a turn-off.
It is much better product when the technology and the billing is integrated. And DISH/SATS would never allow that to happen. They had seen the debacle with WebTV.How many subs does TiVo have through Comcast? So in other words, the "stock boost" came from the announcement of an agreement, but there hasn't been a correlating boost in subscribers from Comcast. Therefore, although the dollars have not materialized for TiVo from the Comcast deal, TiVo is still doing OK.
But if announcements are the main effect to a stock price, the first time TiVo has seen double digits for years involves an annoucement that DISH/SATS is in contempt of an injunction. So many more people in the markets have seen that the DISH/SATS stubbornness is going to drive the perceived value of TiVo higher through licensing fees or even damages better than what DirecTV or Comcast has ever done to TiVo.Far less unethical than DISH. One judge even made it a point once to state CEO Ergen never intended to keep his promise to the courts. Nothing like a judge calling a CEO a liar. Yet some have no problem doing business with this unethical company.
Of course, with stock off 50 percent from its yearly high, more customers leaving than signing up, and now about half a billion dollars at risk from this infringement and contempt suit, its easy to see why the business model is stagnant and faltering.