Veronica Mars

[Kraven]

Opening this weekend (theatrical release and VOD)

Am very interesting in seeing how this performs at the box office and on VOD as it was funded by a
Kickstarter campain (raised 5million dollars).

Cheers, K

 

[mike123abc]

It is kind of opening. Essentially the production company has rented the theaters it is showing in, and will get the revenue. Many theaters will not allow it to be shown since they do not like the same day video release.

http://www.sltrib.com/sltrib/entertainment2/57670665-223/movie-veronica-mars-release.html.csp

For the "Veronica Mars" release, Warner Bros. has found a work-around to the traditional theatrical "window." The studio is renting 270 screens, 260 of them in the AMC Theatres chain — a practice called "four-walling." (Layton Hills 9 is the only AMC screen now operating in Utah.)

With "four-walling," the theater gets paid a flat rental rate, the studio keeps 100 percent of the ticket sales and the theater doesn’t violate the industry’s theatrical "window" policy. And 270 theaters is small potatoes, considering a major studio release may play on 3,000 screens or more on an opening weekend.