What I am saying is this; lets say they combine the top 65 XM and top 65 Sirius channels; they would need to put exact copies of all 130 on current XM sats for XM users and the exact same thing on current Sirius birds for their users, because, as I have read so far, they (radios) each need to receive their own proprietary codec or signal and neither have a way to change the radios to receive both. Having the exact same 130 channels on both sets of sats would be ridiculously redundant and a total waste of expenses. This scenario is like the two just joining bank accounts, firing 30 - 50% of all redundant staff, but still maintaining 2 fully separate services but now with even less programming and any minor differences they have. NOT a great business plan. They need to find a much better way to move forward IF they actually agree on a deal and IF they get past regulators. That is why I really think it will be past said 20mo guess; assuming they do it right and not fast. I worry that trying to do it too fast may kill them both off.
My best hope is that everyone is wrong that the "codecs" in our current radios can't be flash upgraded; maybe all we need will be different antennas. I am not 110% sure how it all works; if the "tricks" are inside the radios or really the antenna pulling only what it needs. For me, I tried both and prefer Sirius, so if all goes as currently planned, Sirius will be in control of the new company, and so I can't see Sirius users needing to do much if anything. MAYBE an antenna upgrade will be the deal and allow everyone to "see" both sets of sats. Allowing for even more channels; combine the best channels of the two, have all the sports, lose all the duplicates and have extra space to add well thought out and desired channels later.
EDIT: I just received this letter, not too many in depth detail, but I didn't expect any.
February 19, 2007
To: SIRIUS Subscribers
Today is a very exciting day for SIRIUS customers. As you may have
heard, SIRIUS Satellite Radio and XM Satellite Radio are merging to form
the nation's premier audio entertainment provider.
This combination of our two offerings will benefit you - our loyal
listeners. As a single company, we'll provide superior programming to you
every day with the best of both SIRIUS and XM. Currently, XM and
SIRIUS broadcast a wide range of commercial-free music channels, exclusive
sports coverage, news, talk, and entertainment programming. Howard
Stern. Oprah and Friends. The NFL. MLB. NBA. ESPN. CNBC. Fox News.
Additionally, the combined company will be able to improve existing
services such as real-time traffic information and rear-seat video as well
as introduce new ones.
After shareholder and regulatory approvals, we anticipate that the
combination will be finalized by the end of 2007. Until then, both
companies will continue to operate independently. We will continue to provide
you with the uninterrupted service - as well as the outstanding
customer support - that you have come to expect and enjoy from SIRIUS. We do
not anticipate any changes in your service during the merger process,
however, please call our customer care team on 1- 888-539-7474 should you
have any questions.
We look forward to the many benefits this combination will offer and
continuing to make your listening experience an enjoyable one - offering
more of the Very Best Radio on Radio.
Stay tuned,
Mel Karmazin, CEO