Hoping to get on consumer’s holiday shopping lists and sign more subscribers, XM Satellite Radio is ramping up its marketing with a high-profile product placement in NBC’s The Apprentice on Thursday, Nov. 17.
In that episode, XM will recommend to Donald Trump the winning team tasked with finding, developing and promoting a new music artist.
The winning artist’s song will be placed into rotation on XM’s music channels. In addition, XM will air music specials devoted to both new artists and a behind-the-scenes look at the episode on XM Live.
“This episode of The Apprentice gives XM a fantastic opportunity to put the spotlight on deserving artists looking for their first break, and it showcases the world-class music programmers at XM that help make us the number-one satellite radio comopany,” said Eric Logan, executive vp of programming for XM in announcing the agreement.
Logan will serve as one of the judges for the episode along with Lee Abrams, chief creative officer for programming, and Lisa Lisa, programming director for The City, XM’s Urban Top 40 channel.
After the episode, Apprentice viewers will be able to receive a special holiday offer for XM when they visit the XM web site and The Apprentice: Donald Trump official web site on Yahoo.
http://www.mediaweek.com/mw/news/tvstations/article_display.jsp?vnu_content_id=1001477077
In that episode, XM will recommend to Donald Trump the winning team tasked with finding, developing and promoting a new music artist.
The winning artist’s song will be placed into rotation on XM’s music channels. In addition, XM will air music specials devoted to both new artists and a behind-the-scenes look at the episode on XM Live.
“This episode of The Apprentice gives XM a fantastic opportunity to put the spotlight on deserving artists looking for their first break, and it showcases the world-class music programmers at XM that help make us the number-one satellite radio comopany,” said Eric Logan, executive vp of programming for XM in announcing the agreement.
Logan will serve as one of the judges for the episode along with Lee Abrams, chief creative officer for programming, and Lisa Lisa, programming director for The City, XM’s Urban Top 40 channel.
After the episode, Apprentice viewers will be able to receive a special holiday offer for XM when they visit the XM web site and The Apprentice: Donald Trump official web site on Yahoo.
http://www.mediaweek.com/mw/news/tvstations/article_display.jsp?vnu_content_id=1001477077
