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And just exactly what is it that makes you so sure they don't or won't some day sell the data traceable to your name, street address, and probably email address too? At the very least you are contributeing to your providors and consequently the networks ability to 'sell' commercials. You...

How about because of the possibility of your reciever uploading more information than just your pay-per-view information, like your viewing habits. What easier way than this for gathering Nielson rating or target marketing information to sell? Or, how about you don't have a land line to hook...