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Just my two cents on the 3 hour vs. 1.5 hour guide info. I had Dish for 5 years, and when we switched to Direct a year ago, one of my only complaints about the "new" experience was the absurdly large text used in the guide, and the lack of "time" it showed. I get that some people want to see...

but by definition, we're talking about a sub-set of that "average" because we're talking about the value of adding ShortsHD vs. adding HD versions of existing, popular channels. BBCA had more viewers for the first episode of the new Dr. Who season than ShortsHD will have viewers for an entire...

That's not a very intellectually honest argument. People actually DO watch BBCA and Cooking and some of the other hold-out channels. Saying that most people don't know what HD is might have been a valid claim 5 years ago. You can't really buy a non-HD TV these days without going out of your...