That is a good question that the website did not answer or I missed it. The systems are available for pre-order. That is, you can not get the equipment yet.
Their website has price listed as $9.95/mo. Equipment will set you back $400 or more, but you own the equipment. Each movie will be $5.
XStreamHD
7900- B Westpark Drive
Suite 200T
McLean, VA 22102...