Discovery Takes DirectView of Set-Top Data

[Multichannel News]

Discovery Communications has signed an agreement to use the DirectView service provided by TNS Media Research, which will provide the basic cable network with viewership information on live and time-shifted DVR usage.img src="http://feeds.feedburner.com/~r/MultichannelBreakingNews/~4/487837733" height="1" width="1"/

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