It's quite similar to the situation regarding ABC affiliate KAKE 10 in Wichita, Kansas, who has a semi-satellite, KUPK 13 in Dodge City, Kansas, with KAKE and KUPK being a play on "cake" and "cupcake."well they are co-owned so that helps
But when it was applied for it had a complaint from KING
When it went on the air KING did had a local market agreement to help out even though it was owned by someone else. Belo bought it in 2000.
The KONG call letters were retained as a tongue-in-cheek reference to King Kong, which made both stations easily marketable together.