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Message: [QUOTE="fuque, post: 75586, member: 4939"] "Zipping" and "Zapping" have been a problem (from the advertising industry's point of view) for years - long before there were PVRs, there were remote controls. Suddenly, people didn't have to get up out of their comfy chairs to change the channel when a commercial came on, they could just hit a button, and that ad that cost $1 million to produce and run is completely missed by the consumer. Look for the product placements to increase bigtime - effectively, the shows themselves will become the commercials. Then they'll be ZIP proof. ;) [/QUOTE]

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