NBCU Makes Rentrak Deal Essential

[Multichannel News]

Rentrak Corp. and NBC Universal have reached a multiyear pact under which the programmer will use the measurement company’s Mobile Essentials service to gauge the performance of content in advanced-platform settings.img src="http://feeds.feedburner.com/~r/MultichannelBreakingNews/~4/504546756" height="1" width="1"/

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