Free ESPN And NFL Sunday Ticket? How Subsidized Content Could Disrupt
How could a content network or multichannel video programming distributor (MVPD) make a business from giving away premium content for free? Best approach may be to deliver targeted advertising to subscribers who are willing to allow marketers to anonymously track their spending habits, location, and content of text messages, emails and even conversations captured in homes containing microphones and infrared cameras.
Recent patent applications from major telecom providers such as Verizon andCenturyLink indicate top executives are exploring ways to use targeted advertising to subsidize both content and high-speed Internet access.
Imagine if new DirecTV owner AT&T lined up sponsors that could help it market a programming package like NFL Sunday Ticket for free. Or what if Disney convinced the 10 million-plus consumers who have picked up MagicBand radio frequency identification (RFID) bracelets at theme park to track them both inside and outside their homes?
That might put a programmer like Disney in a position to sell not just ESPN and Disney Channel to consumers subscribing to over-the-top pay TV services. It could package content from providers like Hulu, Discovery, Turner or Scripps in over-the-top subscription packages that would rival those marketed by incumbents.
We’ll look for an update from Disney CEO Bob Iger on how soon that could occur when Disney reports earnings on Tuesday.
http://www.donohuereport.com/free-espn-and-nfl-sunday-ticket-how-subsidized-content-could-disrupt/
How could a content network or multichannel video programming distributor (MVPD) make a business from giving away premium content for free? Best approach may be to deliver targeted advertising to subscribers who are willing to allow marketers to anonymously track their spending habits, location, and content of text messages, emails and even conversations captured in homes containing microphones and infrared cameras.
Recent patent applications from major telecom providers such as Verizon andCenturyLink indicate top executives are exploring ways to use targeted advertising to subsidize both content and high-speed Internet access.
Imagine if new DirecTV owner AT&T lined up sponsors that could help it market a programming package like NFL Sunday Ticket for free. Or what if Disney convinced the 10 million-plus consumers who have picked up MagicBand radio frequency identification (RFID) bracelets at theme park to track them both inside and outside their homes?
That might put a programmer like Disney in a position to sell not just ESPN and Disney Channel to consumers subscribing to over-the-top pay TV services. It could package content from providers like Hulu, Discovery, Turner or Scripps in over-the-top subscription packages that would rival those marketed by incumbents.
We’ll look for an update from Disney CEO Bob Iger on how soon that could occur when Disney reports earnings on Tuesday.
http://www.donohuereport.com/free-espn-and-nfl-sunday-ticket-how-subsidized-content-could-disrupt/