T, While it may be the going rate, in this competitive marketplace I think you could negotiate for a better deal. I assume you are a current subscriber since you mentioned "upgrade" in your post. Do you currently have HD? Try calling again and mention that you are considering cancelling your service because Dish or Cable is offering you a similar package for considerably less. Ask them what they can do as you have been and would like to continue as a customer. I would think you could get the Slimline 5 LNB, free HD DVR, and a free HD receiver with a new two year commitment. You might have to pay $19.95 S/H. If you have no luck, tell them you have to think about it (don't cancel at this time). Call back later and speak to another retention representative and you may have better luck. By no means pay full prie for the entire deal. Good Luck