Too Bad DIRECTV felt they had to hide this at the Entropic booth instead of spending the money to lease booth space and show it off from the get-go ...
That's almost funny.
The DirecTV HMC30 box was wide open there in the booth, a DirecTV staffer was in the booth with a logo shirt and badge...not exeactly what I'd call "hiding".
Anybody walking past the booth or into it could easily see the HMC30 and the client set up and running with displays showing the guides, setup screens, etc.
They had 4-5 other logo shirt staff in several other booths, and at one point had 3 of them at the Entropic booth with lots of folks looking at the HMC30.
If that was any kind of "secret" or hiding....
As for second-guessing how they spend their marketing dollars...it would seem that their results demonstrate they are growing their business quite well for years now - must be doing something right.