The smart customers would see the everyday value, and Dish being cheaper on most their base prices.
There is no everyday value anymore.
There are only 2 reasons why someone would switch to either dish or directv from cable...
A) programming such as NFL Ticket on Directv or an international channel on Dish.
B) Equipment such as a Genie or Hopper.
Back in the day satellite offered more channels, much much better pricing, and had more options such as DVR or a handful of HD channels.
Today when you factor in the bundle from the cable company on your base rate, your not that much better off if you had satellite and bought your internet separate.
The additional outlet fees, DVR, and HD FEES are just killing the advantage satellite once had over cable.
I got a TIVO DVR with my comcast. Spent like $400 on the Romario plus $130 each for the 3 TIVO MINIS.
I pay comcast $119 for extreme 105, xfinity home security and TV. I pay $10 extra for the 105 service and $10 to go to the 220 channel package for a total of $139.
I pay TIVO $9.99/mo which there is no fee on the tivo minis and comcast gives me a $1.50 credit for having a cable card.
That is value.
Go spend $700 for genies, hoppers, joeys and clients and they charge you the same as if you leased the equipment.
Now granted not everyone spends $700 on Tivos, but that's $30 in fees saved with Directv and Dish and probably $60 in fees every month if I would have had the equivalent in comcast equipment.
Even with my employee account that I pay $90 per month for everything on 9 televisions, comcast at $140 is a better value.
I get more channels on Directv including all the sports, but don't watch any of it, where the smaller comcast package works for me with my internet and home security.
Right now I'll keep both, but if I had to pay full price with Directv it would be like $240/mo and I would probably cancel.