HLN Rebranded To Focus on "Social Media"

dfergie

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“While others report on the conversation, HLN will be a part of it,” said @AlbieHechtHLN. “Just as MTV was adopted by a disconnected target audience that was underserved by television, HLN will be the first TV home to embrace the social media generation and champion its interests.”

deadline.com
 
Great. We get more DrDrew type shows that are 99% gossop and opinion, maybe 1% news if it accidentally slips.
 
Howmuchcanwe Loseonthis Network.

Well, this will finally motivate me to drop it from my Favorites Lists.
 
The kicker? It has been doing better than CNN without doing this. Obviously it's only a guess, I think it will tank with that kind of format. How ironic they compared themselves to the current MTV, a channel that has horrid ratings.
 

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