How do you make long HDMI runs?

[RWB]

I need to install a wall plate HDMI at the TV and run about 20' away with another HDMI wall plate at the 722. All I find are 15' HDMI cables which likely aren't long enough.

Can raw HDMI cable and connectors be purchased for custom installation?

Thanks for your help.

 

[SatinKzo]

HDMI Cable