I'd say the big contributor at this point will be the transition of broadcasting content away from cable/sat.
Already happening and will continue to grow.
For example, just announced, the new Frasier series on P+ will be on CBS almost a year later.
As I have posted before, the big plan is premiere on the paid streaming service, then on the Broadcast/Cable Channels ( also paid by per sub fees) months or a year later.
But, of course,that will result in less content then what we are getting now.
Some sports programming was shown only on cable/sat channels or you need a subscription to sat/cable to gain access to the sports online. With this transitioning to flat out simulcast (and the Internet being a better picture often), the need from Cable/Sat itself is decreasing. Add to this the wider distribution of broadband, cable/sat companies are becoming obsolete.
Already there, when you get the vast majority of Paid Live TV content, streaming exclusives on the streaming services, even live content (sports, news, networks, cable channels) with them in a much better picture/sound and less expensive.
A lot have already realized this, by the end of 2025, there will be more household without a Pay Live TV Service ( streaming, cable, satellite) then with.
We are already there with Cable/Satellite (55 Million households), 76 Million Households do not have a Cable/Satellite service.
Is it possible that cable/sat can drag rates back down or better yet, do the Dish Flex Pack thing and provide options. A la carte streaming, a la carte on the sat/cable.
If they are going to do something like that, they need to do it now.
But I doubt it would result in much less expensive monthly bills.
For example, last September, Spectrum was able to get rid of a lot of Disney owned channels, so that eliminated the per sub fees for those, what does Spectrum do, bill does not change and still goes up in January 2024.
Which means customers are paying even more for less content.