Tell me which is a more accurate/honest headline: "Dish Reliability Guarantee Offers Credits for Weather Outages" or "Dish Offers Customers $0.14 Credit Per Hour of Weather Outages if Customers Call In and Report the Outage." The whole point is that they hide the truth in the details and fine print, which is gimmicky and dishonest. I probably wouldn't be so bothered by the whole thing if I hadn't wasted 10 minutes on the phone over it...and likely 30 minutes here now ranting about it!
You've Won a MILLION DOLLARS!*
*Zimbabwean Dollars
^^maybe not the best example as this turns out to actually be a few thousand USD.
How long have you been alive? I'm assuming you've seen (and heard) various advertisements...
"UP TO 75% off" (they don't tell you that 90% of the store might be 10% off)
"Results not typical" (usually after showing the 'magic' effects of some pill)
"Virtually never needs service"
There is nothing dishonest about your first headline. They do offer credit for weather outages. Because you read that headline and thought "hey, I can get a bunch of money", you feel insulted? Caveat Emptor.