They want to create their own branded "Walmart Prime Video" setup, just like Amazon.
A little late to the party dontcha think? Perhaps they don't understand that advs get inserted into content, not hardware. Owning your own TV mfg doesn't give you anywhere to insert advs. So, no
robust in house streaming service (perhaps where they
should have focused). WatchFree+ is
not what I would call robust. The most recent numbers show 70% of shoppers purchase from Amazon while only 40% purchase from Walmart. That is a gigantic gap to overcome, especially at this late stage, and I don't see how buying your own TV company closes that gap. And, of course, this all assumes people will buy Vizios once Walmart owns them and starts building those TVs down to Walmart's price points. Day late, dollar short.