It’s all an investment in keeping ESPN’s upcoming DTC offering relevant. There will most likely be more big money deals with other sports on the horizon.
Adding value to the product for some, at least in the fall and early winter
https://x.com/andrewmarchand/status/1757485759412515086?s=46&t=SgVmKWgotnunXTHuBagFSA
It looks like several teams have lobbied to be a permanent host, like Detroit and Dallas on Turkey day.
NFL Teams Ask About Becoming Permanent Host for Amazon Black Friday Game, per Report
Chiefs' playoff win over Bills scores astronomical TV rating as divisional round sets NFL viewing records
More viewers than all 5 2023 World Series games combined.