Not really true.
Full HD for me with Dish would be:
HDNet, HDMovies, Discovery HD, ESPN-HD, HBO-HD, SHO-HD, TNT-HD, PPV HD, Events/NBA HD, Demo HD, CBS-HD
That is a total of 11 channels. Thus really adding 1 to current 10 = 10%!!!!!!
Now if you factor in OTA HD that I get (PBS x 2, CBS...