Cover Story: Can David Verklin Set Cable's Next Generation Of TV Advertising?

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Oct 11, 2004
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As of Aug. 4, David Verklin will head Canoe Ventures LLC. His assignment: Build the foundation for the next generation of cable TV advertising before the Internet starts cutting into it, and do it by convincing six large corporations that don't always see eye-to-eye to link arms, form a kick-line and dance in perfect unison.

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