CTAM Live: Reeling In The 50-Plus Crowd

[Multichannel News]

BOSTON—Cable marketers can sell advanced services to the 92 million Americans that are 50 and older by relating to them not by age but by "life stage," according to Emilio Pardo, executive vice president and chief branding officer of the AARP.img src="http://feeds.feedburner.com/~r/MultichannelBreakingNews/~4/448470820" height="1" width="1"/

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