News Release
DIRECTV Continues to Deliver the Best Television Experience Available; DIRECTV Showcases Original Programming, High-Definition Broadcasts and Advanced Products and Services at CES
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Jan. 3, 2006--Showcasing the strength and breadth of its leadership position in digital TV products and services, DIRECTV, Inc., will unveil a robust display of original programming, high-definition (HD) services and advanced products at the 2006 International Consumer Electronics Show in Las Vegas.
Throughout 2006, DIRECTV will roll out new products, including DIRECTV 2Go, a new service for portable media players, a new HD DVR and a professional home theatre system, as well as expand many of its advanced products and services, including HD local broadcasts and new on-demand features. DIRECTV customers will also have access to original programming - including a new channel dedicated to original entertainment- developed exclusively for DIRECTV customers.
"The introduction of new advanced products and services opens the door for an entirely new wave of programming on the DIRECTV platform that will lead our category in new directions," said Chase Carey, DIRECTV president and CEO. "As the television viewing experience evolves, DIRECTV continues to innovate, delivering new and expanded services that will provide the best television viewing experience - when, where and how our customers want it."
Featured DIRECTV Products, Programming and Services at CES 2006
DIRECTV On-Demand
NBC Networks On Demand via DIRECTV Plus(R) DVR
Beginning in first quarter of 2006, DIRECTV will provide consumers with access to the top programs of NBC and its cable entertainment networks, USA, SCI FI and Bravo, within hours after they air, commercial free, for just 99 cents. The programs will be available on demand through the new DIRECTV Plus interactive DVR. DIRECTV will provide in-booth demonstrations of the DIRECTV Plus DVR, including its ability to deliver on-demand programming.
The DIRECTV Plus DVR is the most advanced DVR available on the market, with features such as 100 hours of recording capacity, interactive functionality, one-touch recording and Viewmarks, which enable viewers to mark favorite places in recorded programs and jump directly to them. The DIRECTV Plus DVR takes the viewing experience to new levels by offering the widest array of network primetime programming available on demand.
DIRECTV Original Entertainment
Music Programming
The cornerstone of DIRECTV's original programming venture is CD USA, which will premiere Saturday, Jan. 21, 2006, and deliver the largest selection of back-to-back-to-back performances available on television. Broadcast in standard and high-definition, the weekly hour-long show will feature live performances from a mix of music genres, including pop, indie, rock and urban. CD USA will entertain DIRECTV's more than 15 million customers with the latest news on new releases, exclusive interviews, gossip, behind-the-scenes reports, and a private peek inside the world of music idols.
In addition to the interviews and performances of CD USA, DIRECTV customers can also access exclusive entertainment programming through Network LIVE, a joint venture with Network LIVE, America Online, XM Satellite Radio, AEG and DIRECTV. Broadcast in standard and high-definition, Network LIVE brings DIRECTV customers live, premier performances from both multi-platinum and emerging artists that can't be seen anywhere else on television.
Massive Gaming League
Using new technology that allows for the placement of cameras within an actual videogame, DIRECTV will produce a videogame tournament and cover it as a sporting event, complete with producer, director and technical crew. Stories of the competitors will be told via interviews and features, complemented with coverage of their exploits in actual competition. DIRECTV plans to launch the Massive Gaming League in 2006.
MEGA MARCH MADNESS(R) Mix Channel
College hoops fans will be thrilled by DIRECTV's newest mix channel, MEGA MARCH MADNESS. DIRECTV Mix channels offer enhanced features that enable customers to view up to six live channels, all on one screen. Customers with interactive-enabled DIRECTV receivers can use their remote to listen to and direct-tune each channel. Customers can tune in to see games from the first three rounds of the NCAA(R) Division I Men's Basketball tournament exclusively on DIRECTV. Capabilities include a directory listing teams that are currently playing or are scheduled to play, and non-stop sports action on up to six screens at one time. All DIRECTV customers who subscribe to the MEGA MARCH MADNESS package, a TOTAL CHOICE(R) programming package, and have a DIRECTV interactive set-top box, will be able to enjoy the MEGA MARCH MADNESS Mix Channel.
DIRECT Date
This original three-hour block of programming allows singles to meet each other via compelling and interactive video presentation. Consisting of two separate 90-minute blocks, one for men and one for women, DIRECT Date will be the "American Idol for singles." Each segment will consist of two-minute features where men and women will have the opportunity to present themselves to prospective romantic interests. Content will include updates on past DIRECT Date match-ups as well. DIRECTV plans to launch DIRECT Date in 2006.
DIRECTV HD Local Channels
Including the 12 HD local markets launched last year, DIRECTV will offer HD local channels in 36 markets, representing more than 57 percent of U.S. television households in the first half of the year, with more local HD launches planned for later in 2006. DIRECTV will initially carry the primary broadcast stations - ABC, NBC, CBS, Fox - that offer an HD feed in the market. Customers who subscribe to a programming package that includes local channels will receive both the standard and HD signals at no extra monthly charge.
To receive local HD channels, DIRECTV now offers the new H20 HD receiver and a satellite dish that has the ability to receive programming from five different orbital locations. The H20 HD set-top is the first DIRECTV receiver to process MPEG-4, the next-generation transmission standard supporting a wide range of audio and video modes and transmission speeds. MPEG-4, coupled with the launch of new satellites, is set to lay the foundation for the best high-definition television experience available anywhere.
DIRECTV Products and Services
DIRECTV 2GO
The DIRECTV 2Go service will allow DIRECTV customers to transfer programming content from their DIRECTV Plus DVR to a wide variety of portable media players. Supporting DIRECTV specific audio and video formats, the service will enable customers to connect a DIRECTV compatible portable media player directly to DIRECTV receivers. DIRECTV 2Go devices will also display DIRECTV content in a separate menu area with a DIRECTV-branded user interface. These new media players further demonstrate DIRECTV's commitment to providing consumers with the content they want, how they want it, and where they want it. DIRECTV plans to launch the DIRECTV 2Go service in 2006.
DIRECTV Pro
DIRECTV Pro is for the true technophile and home theater enthusiast. It combines the latest HD and DVR technologies, and differs from all other DTV products as it is designed to mount in a 19-inch rack, which is common in the home theater, custom installation market. Additionally, the Pro Home Theater has new features such as a front panel, HD LCD display, front panel transport controls, and additional control ports on the front and back. DIRECTV plans to launch the DIRECTV Pro at the end of 2006.
DIRECTV PLUS(R) HD DVR
The DIRECTV(R) Plus HD DVR (HR20) combines the best entertainment with unprecedented control and convenience to create the ultimate TV viewing experience. It brings together the new DIRECTV Plus DVR and DIRECTV HD Receiver. Viewers are able to record one HD program while watching another and record two different shows at the same time, while watching a pre-recorded program. The DIRECTV Plus HD DVR gives the user the ability to pause and rewind live HD TV up to 90 minutes, use instant replay and watch in slow motion. The DIRECTV Plus HD DVR is able to record more than 30 hours of DIRECTV HD programming delivered in MPEG-2, or up to 50 hours of DIRECTV HD programming delivered in MPEG-4, or up to 200 hours of standard-definition programming. In addition, the DIRECTV Plus HD DVR is MPEG-4 compatible, and is the first DIRECTV HD receiver with interactive capabilities. DIRECTV plans to launch the DIRECTV Plus HD DVR at retail mid-2006.
DIRECTV LCD Televisions
On display in the DIRECTV booth is a new series of LCD TV screens that will be integrated with a DIRECTV receiver, allowing consumers to explore all that DIRECTV has to offer without the clutter of separate components. DIRECTV will feature 10-, 22- and 32-inch LCD TV's with wide-angle viewing, 10 watts of stereo audio (built-in speakers), three-day advanced program guide and bilingual user interface (English/Spanish). Availability for these new DIRECTV LCD TVs is still being determined.
About DIRECTV, Inc.
DIRECTV, Inc. is the nation's leading digital television service provider with more than 15 million customers. DIRECTV and the Cyclone Design logo are registered trademarks of DIRECTV, Inc. DIRECTV (NYSE: DTV) is a world-leading provider of digital multichannel television entertainment services. DIRECTV is approximately 34 percent owned by News Corporation.
CONTACT: DIRECTV, Inc.
Robert Mercer, 310-726-4683
rgmercer@directv.com
or
PainePR
Elizabeth Owen, 949-809-6734
eowen@painepr.com
SOURCE: DIRECTV, Inc.
DIRECTV Continues to Deliver the Best Television Experience Available; DIRECTV Showcases Original Programming, High-Definition Broadcasts and Advanced Products and Services at CES
EL SEGUNDO, Calif.--(BUSINESS WIRE)--Jan. 3, 2006--Showcasing the strength and breadth of its leadership position in digital TV products and services, DIRECTV, Inc., will unveil a robust display of original programming, high-definition (HD) services and advanced products at the 2006 International Consumer Electronics Show in Las Vegas.
Throughout 2006, DIRECTV will roll out new products, including DIRECTV 2Go, a new service for portable media players, a new HD DVR and a professional home theatre system, as well as expand many of its advanced products and services, including HD local broadcasts and new on-demand features. DIRECTV customers will also have access to original programming - including a new channel dedicated to original entertainment- developed exclusively for DIRECTV customers.
"The introduction of new advanced products and services opens the door for an entirely new wave of programming on the DIRECTV platform that will lead our category in new directions," said Chase Carey, DIRECTV president and CEO. "As the television viewing experience evolves, DIRECTV continues to innovate, delivering new and expanded services that will provide the best television viewing experience - when, where and how our customers want it."
Featured DIRECTV Products, Programming and Services at CES 2006
DIRECTV On-Demand
NBC Networks On Demand via DIRECTV Plus(R) DVR
Beginning in first quarter of 2006, DIRECTV will provide consumers with access to the top programs of NBC and its cable entertainment networks, USA, SCI FI and Bravo, within hours after they air, commercial free, for just 99 cents. The programs will be available on demand through the new DIRECTV Plus interactive DVR. DIRECTV will provide in-booth demonstrations of the DIRECTV Plus DVR, including its ability to deliver on-demand programming.
The DIRECTV Plus DVR is the most advanced DVR available on the market, with features such as 100 hours of recording capacity, interactive functionality, one-touch recording and Viewmarks, which enable viewers to mark favorite places in recorded programs and jump directly to them. The DIRECTV Plus DVR takes the viewing experience to new levels by offering the widest array of network primetime programming available on demand.
DIRECTV Original Entertainment
Music Programming
The cornerstone of DIRECTV's original programming venture is CD USA, which will premiere Saturday, Jan. 21, 2006, and deliver the largest selection of back-to-back-to-back performances available on television. Broadcast in standard and high-definition, the weekly hour-long show will feature live performances from a mix of music genres, including pop, indie, rock and urban. CD USA will entertain DIRECTV's more than 15 million customers with the latest news on new releases, exclusive interviews, gossip, behind-the-scenes reports, and a private peek inside the world of music idols.
In addition to the interviews and performances of CD USA, DIRECTV customers can also access exclusive entertainment programming through Network LIVE, a joint venture with Network LIVE, America Online, XM Satellite Radio, AEG and DIRECTV. Broadcast in standard and high-definition, Network LIVE brings DIRECTV customers live, premier performances from both multi-platinum and emerging artists that can't be seen anywhere else on television.
Massive Gaming League
Using new technology that allows for the placement of cameras within an actual videogame, DIRECTV will produce a videogame tournament and cover it as a sporting event, complete with producer, director and technical crew. Stories of the competitors will be told via interviews and features, complemented with coverage of their exploits in actual competition. DIRECTV plans to launch the Massive Gaming League in 2006.
MEGA MARCH MADNESS(R) Mix Channel
College hoops fans will be thrilled by DIRECTV's newest mix channel, MEGA MARCH MADNESS. DIRECTV Mix channels offer enhanced features that enable customers to view up to six live channels, all on one screen. Customers with interactive-enabled DIRECTV receivers can use their remote to listen to and direct-tune each channel. Customers can tune in to see games from the first three rounds of the NCAA(R) Division I Men's Basketball tournament exclusively on DIRECTV. Capabilities include a directory listing teams that are currently playing or are scheduled to play, and non-stop sports action on up to six screens at one time. All DIRECTV customers who subscribe to the MEGA MARCH MADNESS package, a TOTAL CHOICE(R) programming package, and have a DIRECTV interactive set-top box, will be able to enjoy the MEGA MARCH MADNESS Mix Channel.
DIRECT Date
This original three-hour block of programming allows singles to meet each other via compelling and interactive video presentation. Consisting of two separate 90-minute blocks, one for men and one for women, DIRECT Date will be the "American Idol for singles." Each segment will consist of two-minute features where men and women will have the opportunity to present themselves to prospective romantic interests. Content will include updates on past DIRECT Date match-ups as well. DIRECTV plans to launch DIRECT Date in 2006.
DIRECTV HD Local Channels
Including the 12 HD local markets launched last year, DIRECTV will offer HD local channels in 36 markets, representing more than 57 percent of U.S. television households in the first half of the year, with more local HD launches planned for later in 2006. DIRECTV will initially carry the primary broadcast stations - ABC, NBC, CBS, Fox - that offer an HD feed in the market. Customers who subscribe to a programming package that includes local channels will receive both the standard and HD signals at no extra monthly charge.
To receive local HD channels, DIRECTV now offers the new H20 HD receiver and a satellite dish that has the ability to receive programming from five different orbital locations. The H20 HD set-top is the first DIRECTV receiver to process MPEG-4, the next-generation transmission standard supporting a wide range of audio and video modes and transmission speeds. MPEG-4, coupled with the launch of new satellites, is set to lay the foundation for the best high-definition television experience available anywhere.
DIRECTV Products and Services
DIRECTV 2GO
The DIRECTV 2Go service will allow DIRECTV customers to transfer programming content from their DIRECTV Plus DVR to a wide variety of portable media players. Supporting DIRECTV specific audio and video formats, the service will enable customers to connect a DIRECTV compatible portable media player directly to DIRECTV receivers. DIRECTV 2Go devices will also display DIRECTV content in a separate menu area with a DIRECTV-branded user interface. These new media players further demonstrate DIRECTV's commitment to providing consumers with the content they want, how they want it, and where they want it. DIRECTV plans to launch the DIRECTV 2Go service in 2006.
DIRECTV Pro
DIRECTV Pro is for the true technophile and home theater enthusiast. It combines the latest HD and DVR technologies, and differs from all other DTV products as it is designed to mount in a 19-inch rack, which is common in the home theater, custom installation market. Additionally, the Pro Home Theater has new features such as a front panel, HD LCD display, front panel transport controls, and additional control ports on the front and back. DIRECTV plans to launch the DIRECTV Pro at the end of 2006.
DIRECTV PLUS(R) HD DVR
The DIRECTV(R) Plus HD DVR (HR20) combines the best entertainment with unprecedented control and convenience to create the ultimate TV viewing experience. It brings together the new DIRECTV Plus DVR and DIRECTV HD Receiver. Viewers are able to record one HD program while watching another and record two different shows at the same time, while watching a pre-recorded program. The DIRECTV Plus HD DVR gives the user the ability to pause and rewind live HD TV up to 90 minutes, use instant replay and watch in slow motion. The DIRECTV Plus HD DVR is able to record more than 30 hours of DIRECTV HD programming delivered in MPEG-2, or up to 50 hours of DIRECTV HD programming delivered in MPEG-4, or up to 200 hours of standard-definition programming. In addition, the DIRECTV Plus HD DVR is MPEG-4 compatible, and is the first DIRECTV HD receiver with interactive capabilities. DIRECTV plans to launch the DIRECTV Plus HD DVR at retail mid-2006.
DIRECTV LCD Televisions
On display in the DIRECTV booth is a new series of LCD TV screens that will be integrated with a DIRECTV receiver, allowing consumers to explore all that DIRECTV has to offer without the clutter of separate components. DIRECTV will feature 10-, 22- and 32-inch LCD TV's with wide-angle viewing, 10 watts of stereo audio (built-in speakers), three-day advanced program guide and bilingual user interface (English/Spanish). Availability for these new DIRECTV LCD TVs is still being determined.
About DIRECTV, Inc.
DIRECTV, Inc. is the nation's leading digital television service provider with more than 15 million customers. DIRECTV and the Cyclone Design logo are registered trademarks of DIRECTV, Inc. DIRECTV (NYSE: DTV) is a world-leading provider of digital multichannel television entertainment services. DIRECTV is approximately 34 percent owned by News Corporation.
CONTACT: DIRECTV, Inc.
Robert Mercer, 310-726-4683
rgmercer@directv.com
or
PainePR
Elizabeth Owen, 949-809-6734
eowen@painepr.com
SOURCE: DIRECTV, Inc.
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