Dish trademarks Racecar for wireless broadband service

[mike123abc]

http://www.fiercecable.com/story/di...ireless-broadband-internet-service/2013-02-11

Dish Network (Nasdaq: DISH) filed a trademark application last week for the brand "Racecar," which the company said could be used for a wireless broadband Internet service.

According to a trademark application filed on Feb. 6, Dish wants the right to use Racecar for several types of telecommunications services, including "wireless telephony and wireless broadband communications services for the transmission of voice, data, graphics and video; wireless broadband communication services; providing Internet access."

Dish said that the Racecar brand could also be used for telephones, smartphones, "mobile telecommunications devices," antennas and satellite dishes, according to the trademark application.



Read more: Dish Network trademarks 'Racecar' brand for wireless broadband Internet service - FierceCable http://www.fiercecable.com/story/di...and-internet-service/2013-02-11#ixzz2KeQNzjPn
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Do you have a Racecar in your pocket?

 

[cave1376]

I smell another lawsuit coming.

 

[dare2be]

Lawsuit by whom?

 

[cave1376]

NASCAR, NHRA, IndyCar, Formula One or some other auto motorsports organization. As to what a racecar is.

 

[dare2be]

It would be a frivolous lawsuit then. Did any of them trademark it first?

 

[3HaloODST]

"Dish Racecar." Sounds silly but then again so did "Dish Hopper" at first.

 

[Yespage]

NASCAR, NHRA, IndyCar, Formula One or some other auto motorsports organization. As to what a racecar is.

You just listed the names of the different types of series. Indycar race cars are known as Indycars. NASCAR is either nascar, stock car, or more recently bumper car.

 

[Scott Greczkowski]

DIRECTV dropped NASCAR, this would be a GREAT TIME for DISH to make a deal with NASCAR....

 

[cave1376]

It would be a frivolous lawsuit then. Did any of them trademark it first?

That was the same thinking Auto Shack had when it was sued by Radio Shack for the "Shack" in the name. Auto Shack lost the lawsuit and was forced to change the name and is now Auto Zone.

Who trademarked "Shack"?

When you ask someone what a racecar is, they will tell you its a car that races on a race track or drag strip, not a form of telecommunication. If Dish wants the rights to trademark "racecar" for several forms of telecommunications, then what will we call the cars racing around on a track, or down the drag strip?

 

[cave1376]

You just listed the names of the different types of series. Indycar race cars are known as Indycars. NASCAR is either nascar, stock car, or more recently bumper car.

But what do they drive? A RACECAR!

 

[dare2be]

Let's just put this silliness to bed, shall we? There is no similarity between a racecar and a telecommunication service. That is assuming that "racecar" is even trademarked, which it isn't.

C. Consumer Confusion is the test of trademark infringement.

1. Consumer confusion requires similar trademark and similar product.

a. Delta Airlines, Delta Faucet, Delta Dental can all coexist in the marketplace because different products prevent consumer confusion.

​

 

[GaryPen]

"Dish Racecar." Sounds silly but then again so did "Dish Hopper" at first.

It kinda still does. Joey, even more so.

Sent from a tablet using an app

 

[mike123abc]

DIRECTV dropped NASCAR, this would be a GREAT TIME for DISH to make a deal with NASCAR....

I bet they would get a lot of subs with NASCAR.