Free 811 to new subs

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Guest

Guest
October 17, 2003

Dear DISH Network Retailer,

We announced the new Digital Home Plan promotion on the October 8, 2003, Retailer Chat. Since then, we have received a tremendous amount of feedback from you and now we are making some significant changes including simplification, more hardware flexibility and increased economics to this promotion. Please tune into the next Charlie Chat on 10/22/03 for complete details. For now, please read on to learn the latest exciting news about current Digital Home Plan and Free DISH.

Q4 PROMOTIONS:

Current DHP Extended: The current Digital Home Plan scheduled to expire on October 31, 2003 has now been extended until November 14, 2003. Keep selling Digital Home Plan like you have in the past, except effective 10/18/03, DISH Player-DVR 510 receivers are eligible in this promotion. For complete details on the current Digital Home Plan, please see the business rules posted on the Retailer Web Site. Please remember that DISH Video-On-Demand Service fees will apply to DISH Player-DVR 510 in DHP.

Free DISH: Effective October 18, 2003, customers can now watch TV the way they want and take advantage of the Lowest DISH Video-On-Demand Service price in America. The Free DISH promotion now has a 3-room solution including a DVR or an HD receiver option. Customers subscribing to a minimum of America’s Top 50 or DISH Latino entertainment package pay $49.99 upfront and receive a $49.99 credit on their first month’s bill. If a customer agrees to a 1-year programming purchase they can choose from eligible receiver configurations: see below.

Free DISH Receiver Configurations for 1-Year Agreement
301
510
811*
301/301
301/301/301
510/301
811*/301
Free DISH Receiver configuration for 2-Year Agreement or $99
510/301/301
811*/301/301
* DISH 811 when available

The customer can upgrade to a DISH Player-DVR 510 and two DISH 301s or a DISH 811 and two DISH 301s if they agree to a 2-year programming purchase, or they can pay an additional $99 and remain in a 1-year agreement. The cancellation fee for subscribers in a 1-year agreement remains $240. The cancellation fee for subscribers in a 2-year agreement will be $240 if they cancel during the first 12 months, and the lesser of $240 or $25 per month for any remaining months during the second 12 months. Additionally, remind customers to take advantage of 3 Months Free of the DISH Network Value Pak with America’s Top 100 and free Standard Professional Installation. Valid major credit card, Social Security Number, credit score, minimum programming purchase and cancellation fees are required. Please note, DISH-Video-On-Demand Service fees apply for the DISH Player-DVR 510. For complete details logon to the Retailer Web Site to download the business rules.


ADDITIONAL PROMOTIONAL NEWS:

· DISH-Video-On-Demand Service fee: We’ve listened to your feedback and now the DISH-Video-On-Demand Service fee for America’s Top 50 and DISH Latino packages and higher is only $4.98 per month. DISH-Video-On-Demand Service fees for America’s “Everything” Pak remains at $0. This change applies to all DISH Player-DVR 510, DISH Player-DVR 522, and DISH Player-DVR 921 receivers, for new and existing customers, regardless of the promotion.
· Retail Chat: Tune in October 22, 2003, to learn more about hardware availability, programming, promotions and more. If you have questions please email dishchat@echsotar.com.

Thanks for supporting DISH Network!

Erik Carlson
Vice President-Sales/Retail Services
 

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