Ratings Don’t Tell the Whole Story in Broadcast Anymore
By Josef Adalian
After the strike-induced tumult and turmoil of last season, broadcasters were praying things would somehow take a turn for the better during the 2008-09 campaign.
It didn’t happen.
With less than a month left to go before this season ends, four of the five major networks find themselves attracting fewer viewers than this time last year.
