Thank you mike1973 for correctly posting a title with this topic

It is a potential hack that hasn't been validated yet.
The software player (PowerDVD I think) left the keys sitting in memory. It could be easily fixed in the next version by encrypting the segment of memory that stores the encryption key for the title.
That doesn't stop the copies that are already in the field from grabbing the keys.
The positive news is that the actual algorithm itself hasn't been broken. Just that the keys were left exposed. This means it wasn't a brute force attack and that the keys might not be poorly generated.
I do wonder how difficult it would be to have multiple copies used for replication which would limit the exposure of this crack to a subset of all copies out there.
Cheers,